Growth Marketing

Meet Robert

👋 Hello there, it’s great to see you on my site! Hello there! I’m Robert, hailing from the vibrant city of Vancouver, diving headfirst into the exhilarating world of marketing—it’s not just a job, it’s an adventure I love!

Marketing isn’t my only passion. Alongside savoring the rich, bold flavors of blaack coffee, I enjoy flying, value spending quality time with friends and family, and seek out adventures among many other interests.

Driven by a purpose to make a meaningful impact on those around me and within my community, I hold a deep appreciation for life, my family, and friends, feeling grateful for them every single day.

Some of my Growth Marketing Skills 😊
Capabilities

Marketing & Tech Skills

01.

Growth Strategy

I love growth marketing and have honed my skills across diverse industries such as SaaS, B2B, e-commerce, and DTC. I’m passionate about creating effective strategies, both holistic and channel-specific. My strength lies in analyzing and enhancing every part of the marketing funnel, using data-driven insights to improve user acquisition and retention. I also excel in developing go-to-market and experimentation strategies that align with the unique objectives of each business stage. My approach always centers on delivering practical, impactful results that drive growth.

Growth Strategy Stack
02.

Performance Marketing

 I have extensive experience and a genuine enthusiasm for paid performance marketing, with a strong background in Google Ads, as well as a long-standing history with Paid Social. Over the years, I’ve managed millions of dollars in advertising spend for companies in the B2B, SaaS, and e-commerce/DTC sectors. Each advertising channel comes with its unique challenges and scaling opportunities. With my broad experience across multiple industries, I’m well-equipped to offer tailored insights, strategies, and tactics that align with various business objectives.

Performance Marketing Skills Stack
03.

E-Commerce & Web Dev

My expertise in both e-commerce and web development enables me to craft engaging and intuitive digital experiences that drive sales and enhance user interaction. I have a proven track record of managing extensive projects for a wide range of businesses, from startups to established B2B and DTC companies. My capabilities include designing detailed site architectures and integrating advanced e-commerce features. Understanding the unique needs of online retail, I adeptly apply tailored strategies that optimize both user experience and business outcomes. With my comprehensive skill set, I am equipped to deliver insights and deploy effective tactics that meet specific web development and e-commerce objectives.

E-Commerce & Web Dev Skills Stack
04.

Creative Design & UX

Over the years, my journey as a creative designer has been marked by a dedication to blending innovative ideas with practical design elements to craft visually compelling and effective visual narratives. My broad experience covers digital, print, and multimedia platforms, where I excel in turning client visions into impactful graphics and interfaces that engage and resonate with audiences. My approach is thorough, involving in-depth research, iterative sketching, prototyping, and meticulous refinement, ensuring each project not only looks striking but also enhances user interaction and strengthens brand identity.

Creative Design & UX Skills Stack

My ultimate aspiration is to create a meaningful and positive change in the world. I aim to influence thousands through technology and social enterprise, striving to improve the world for everyone.

SKILL SET

Some of my Growth Marketing Skills 😊

These are many of the skills I know. I pride myself on being a fast learner so if something is not listed here and I need it for the job, I learn it pretty quick.;)

Growth Strategy

Crafting comprehensive plans to boost acquisition and retention through data-driven insights.

  • User acquisition and retention strategy
  • Experimentation strategy
  • Go-To-Market (GTM) Strategy & Execution
  • Funnel Building – B2B, SaaS & DTC leadgen
  • Automation & Workflows

Performance Marketing

Maximizing ROI through precision targeting and captivating creative campaigns.

  • Paid Search
  • Paid Social
  • SEO
  • Email Marketing
  • CRM
  • A/B Testing and Conversion Optimization
  • Google Analytics/GTM

E-Com & Web Dev

Enhancing user experience and boosting sales with strategic e-com and web dev solutions.

  • Shopify
  • Big Commerce
  • Woo Commerce
  • Shopping Campaigns
  • WordPress 
  • Elementor
  • Unbounce
  • Google Cloud
  • AWS Cloud

Creative Design & UX

Elevating aesthetics and usability with innovative design and UX strategies

 

  • Proficient in Adobe Creative Cloud – Photoshop, Adobe Effects, Illustrator, Lightroom
  • Sketch
  • Visual Design (UI)
  • Wire-framing + Prototyping
  • Journey-Mapping
  • UX Research
  • Content & Copy writing
    HTML/CSS
Let’s Chat

Happy to Help!

Reach Out 😊

I hope you find my free resources helpful. 😊 Feel free to reach out if you ever want to discuss growth and marketing, or if you have any questions. I’m always here to chat! 😊